The Seattle Kraken, the NHL's newest team, is breaking stereotypes in hockey fandom. They're actively working to diversify their fan base beyond traditional demographics.
One key initiative is their commitment to inclusivity. The Kraken engages in community outreach, partnering with local organizations to promote hockey to a broader audience. They host events welcoming youth, women, and underrepresented communities.
In a league with a history of limited representation, the Kraken is setting a new standard. They're demonstrating that hockey is for everyone, fostering deeper community connections and making the sport more inclusive.